GAİN is a Turkey-based digital content platform founded in 2019 by Gözde Akpınar under Beyn Danışmanlık and launched on December 30, 2020. The platform, which sold all its shares to Rams Turkey Group in April 2023, operates on a subscription-based model as of 2023 and is accessible in over 190 countries. GAIN, which started with short and long-form content optimized for mobile devices, offers a personalized streaming experience through its AI-based algorithm. Accessible via iOS, Android, smart TVs, and web browsers, the platform has reached 2.6 million app downloads and was selected as the Digital Broadcasting Platform of the Year at the Bosphorus Business World Awards. GAİN stands out for its broadcasting policy that supports independent content creators.GAİN appeals to a wide audience with its educational and entertaining content. In addition to original productions such as “Şahsiyet,” “Ayak İşleri,” “Hamlet,” “10 Bin Adım,” and “RU,” it offers local and foreign films such as the “John Wick” series, “Eşkıya,” and “Slumdog Millionaire.” In collaboration with BBC Studios, the platform also features international series and provides HD-quality content across various categories, including documentaries, sports, music, and talk shows. GAİN is accessible with Turkish dubbing and subtitle options and offers features such as offline viewing and multi-device support. However, there are some complaints about the user interface and technical issues (e.g., Chromecast incompatibility or subscription verification errors). With 2 million users in Turkey, GAİN stands out with its innovative and curation-focused approach.
