A creative advertising campaign for October 11th, International Day of the Girl Child.
Brand Description: We have been working tirelessly for 50 years to build a future where girls have equal opportunities.
With the schools and girls’ dormitories we have built across our country, the scholarship programs we maintain to ensure equal opportunities in education, the grant program we provide lifeblood to non-governmental organizations working in the field of women, our Young Women Building Their Future project, and our Changemakers program, we empower girls to access quality education and, in turn, participate in economic and social life, empowering them to discover their potential.