At TBWAISTANBUL, disruption is at the heart of everything we do. Disruption is the art of asking questions that challenge assumptions and prejudices that stand in the way of visionary ideas, and that challenge conventional wisdom. Disruption is about finding brand ideas that will drive growth. Media Arts, on the other hand, is about defining how these ideas will come to life and develop. Media Arts is not a theory, but a practice. It focuses on building meaningful brand relationships and managing a brand’s behavior across all possible media.Our job is to be the artist of all possible media. It is about finding the idea that will best shape the brand and using the world as a medium to tell the brand’s story.TBWAISTANBUL is where ideas that change the way people think and behave come to life.Translated with DeepL.com (free version)
