Of course, it is an international digital broadcasting platform developed by the Turkish Radio and Television Corporation (TRT) and launched on May 7, 2023. The platform, which was unveiled at a grand event in Istanbul on May 2, 2023, is available in five languages (Turkish, English, Arabic, Spanish, and Urdu) and has been launched in 25 countries, with the goal of reaching over 100 countries by the end of 2024. Initially offered for free in Turkey, Tabii transitioned to a paid subscription model under the name Tabii Premium on August 21, 2024, and has attracted attention with over 10 million subscribers as of January 2025. Accessible via web browsers, iOS, Android, smart TVs (Android TV, Google TV, Apple TV, webOS, Tizen), and tablets, the platform offers high availability and scalability with its AWS-based infrastructure.Of course, it stands out with its family-friendly content and rich catalog that promotes Turkish culture on a global scale. It offers over 40 original productions such as “Diriliş: Ertuğrul,” “Mevlânâ Celâleddin-i Rûmî,” “Derin Mor,” and “Küçük Dahi İbn-i Sina,” as well as over 15,000 hours of series, films, documentaries, and children’s programs. Content spanning historical dramas, comedies, science fiction, and crime genres can be watched in HD quality with multilingual subtitle/dubbed options. Holding the broadcast rights for the UEFA Champions League, Europa League, and Conference League for the 2024-2027 seasons, the platform offers Turkish users free access to Turkish team matches while broadcasting other matches through the platform. The platform, which offers a user-friendly interface, child and adult profiles, offline viewing, and personalized recommendations, is growing as Turkey’s digital cultural ambassador despite some users reporting subscription verification issues.
